Big Shoes to Fill | The History of River Breeze

On a warm summer day in July of 1950, the River Breeze Drive-In opened its doors to the public for its first movie, Frank Sinatra in "Take Me Out To The Ball Game."

The screen was sixty feet tall and eighty feet wide, with two projectors to display the movies. Hotdogs were only a quarter and tickets only 50 cents.

In 1970, the drive-in was modernized to include radio sound, rather than the speakers that were hung from the car windows. As modern movie theaters began to populate the area, the drive-in eventually closed. In the early 1980s, the property was converted to the River View flea market.

Fast forward to 2021, a group of investors in the East Tennessee area with a common goal of revitalizing the once-beloved property. The idea for River Breeze Event Center, a location for all things music and entertainment related, came to life.

With plans to open in the Spring of 2022, River Breeze Event Center is excited to bring back this unique property with a new idea behind it: enjoying live music and fellowship along the Holston River.